Meesho is an online supply marketplace for resellers to source products and sell via social channels like WhatsApp, Facebook, Instagram. It talked about social commerce before it became a fad and was no more than a marketing gimmick to Indian VCs.

Swiggy is an online food ordering and delivery platform. By virtue of steamrolling the food delivery logistics in India, it has managed to capture the eye of users, founders, and VCs alike. It was quick to achieve the unicorn status and is currently valued at $3.6 billion. It has managed to create a buzz around itself but the question is — how much is hype and how much is real?