Much like the west, we’re increasingly moving towards apparel that’s comfortable and multifunctional. As athletic wear becomes part of the mainstream wardrobe (the “athleisure-wear” culture), we believe the aspirational segment of women in fact represents a large emerging opportunity.
I started writing this article with a very serious tone around productivity and then quickly realized that there is so much out there already (both on productivity and in a boring tone).
I stayed up last night playing LudoKing and collecting coins on it, which helped me buy various themes. I’ve been chasing the Egyptian theme for a while now, for which I need 200,000 coins. I earn 1000 coins each time I win, earn 200 points if I volunteer to view an ad while watching TV as it plays out. Of course, I can buy coins too but who the hell pays for fake coins for a theme on an online gaming app.