Bringing Bharat's Traders into the Digital Era

India's massive textile and apparel industry remains largely unorganized, with MSMEs facing endemic challenges in distribution, sales and trust. Showroom B2B presents an innovative solution to bring this traditional sector into the digital age.

As a phygital marketplace, Showroom B2B combines the tactile experience of offline retail with the convenience of e-commerce. Their growing network of "experience stores" allows retailers to view product samples up close before ordering inventory seamlessly through the platform. 

This hybrid model provides assurances lacking in digital-only solutions. Buyers gain confidence by evaluating product quality first-hand while manufacturers expand reach into new geographies. For small apparel retailers in Tier 2 and 3 cities, purchasing inventory is a fraught process. Travelling to crowded wholesale markets in distant metro cities involves considerable time and expense. Retailers must place large, infrequent orders to make the trips worthwhile. 

Once back in their stores, buyers find customer returns are high due to inconsistencies in product quality and fitting across brands and batches. Overall, a lack of standardization and transparency plagues the value chain.

Showroom B2B solves these pain points for both retailers and manufacturers. Their platform allows buyers to browse and order from a wide catalog of brands online. Before purchasing, retailers visit local experience stores to view product samples up close. 

This allows assessment of aspects like cloth quality, stitching and fit on standard-sized mannequins. Buyers can clarify doubts with the store staff and are assured of receiving the same products they approved.

For manufacturers, Showroom B2B opens direct access to a vast network of retailers in a scalable manner. They save costs on large sales teams and fragmented distribution channels, passing on savings that benefit both sides.

The results have been stellar. Since launch, Showroom B2B has delivered 350,000+ items to 3000+ retailers supplied by 500+ manufacturers across 15 cities. By solving pain points for both market sides, Showroom B2B has achieved less than 2% returns compared to the industry average of 30% - also translating into a high retention rate. 

Showroom B2B's innovation has effectively bridged the gap between offline and online commerce. Their platform blends Bharat and India, upgrading traditional retail channels while tapping Tier 2 and 3 purchasing power.

Nurturing a trust-based ecosystem has unlocked a $190 billion opportunity. India's domestic textile and apparel market is projected to more than double by 2026, with exports crossing $65 billion. The founder duo of Abhishek and Shubham bring complementary skills plus entrepreneurial experience having built a successful B2B furniture venture. 

With an expanded world-class team, they now aim to redefine the fabric of apparel supply chains with their recently closed pre-Series A round of $6.5MN, which they aim to use in scaling the company’s phygital distribution model and opening additional experience stores across India’s tier II and III markets.

Showroom B2B exemplifies how harmonizing digital and physical creates new value. We look forward to contributing as Showroom B2B establishes itself as the supply chain network of choice for India's massive textile and apparel industry.