Arjun Malhotra (GP, Good Capital) and Ankit Singh (iSpirt) dive into breaking down the future of the lending infrastructure in India. Starting the conversation with the on-ground reality for the credit need for SMEs, Ankit shares details on how Open Credit Enablement Network (OCEN) plans to address the massive problem of access to credit.
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Product, Place, Price and Promotion have been the go-to framework for many Brand Managers for decades.
When it comes to software products, however, what frameworks do Product Managers (a role inspired by the Brand Manager role) refer to?