A New Way to Play
In the dynamic realm of sports organizations and industries, the challenge of limited technology and digitization has been a significant barrier. This gap has led to missed opportunities in revenue generation, fan engagement, and optimized operations, crucial for the advancement of sports. Stupa is at the forefront of addressing this challenge with a visionary approach. Initially focusing on racket sports, Stupa has initiated a digital revolution, notably marked by its successful implementation in table tennis.
Leveraging innovative AI and data analytics, Stupa offers a suite of products and services. These offerings revolutionize event management, broadcasting, media content creation, and performance analytics, not only enhancing the athletes' and coaches' experience but also enriching fan engagement and operational efficiencies. Stupa's solutions exemplify the potential of technology in transforming sports into a more data-driven, accessible, and engaging field.
Stupa Sports Analytics was founded in response to the lack of efficient data extraction technology in sports, particularly for athlete performance enhancement. The founders also identified a gap in the market for engaging, informative data for fans during broadcasts, which led to the development of their advanced AI technology.
Co-founded by Megha Ghambir and Deepak Malik, Stupa bridges the gap between technology and sports. Megha, with over a decade of experience in tech consulting and business leadership, provides a strong foundation in the sports tech arena. Deepak, a former national coach and player for the Indian table tennis team, contributes a unique mix of strategic coaching insights and practical experience, enriching Stupa’s leadership and direction.
Currently the company is focusing on developing AI-driven solutions specifically for racket sports. Alongside this, they are also expanding their technological prowess to create SaaS-based solutions for multiple sports. This approach includes establishing a centralized data management system, which is pivotal in organizing and managing sports tournaments effectively. Additionally, Stupa is enhancing the sports viewing experience through the development of live streaming and Over-The-Top (OTT) solutions, aiming to bring a new level of engagement and accessibility to sports fans worldwide.
This comprehensive strategy not only showcases Stupa's dedication to harnessing technology for enhancing athlete performance and federation digitization, but it also opens new avenues for revenue generation and elevates the fan experience in the sports industry. Stupa envisions a holistic sports tech ecosystem that benefits both stakeholders and enthusiasts alike.
Stupa's strategic approach involves capturing the B2C market through its innovative B2B SaaS products, leveraging avenues like live streaming, content sub-licensing, memberships, and automated media highlights. The current revenue model includes monthly user license fees for memberships on the event management platform, transaction fees for registrations per event, monthly subscriptions, and revenue-sharing opportunities through advertising and media data.
With a first-mover advantage, Stupa positions itself as a pioneer, offering an all-encompassing B2B SaaS platform. This platform efficiently manages and streams events, integrates AI-generated video highlights and OTT for audience engagement. Stupa's strategy combines innovation and market capture for a comprehensive presence in both B2C and B2B domains. Stupa's vision extends beyond the confines of table tennis, reaching out to other racket sports such as badminton, Padel, pickleball, and squash. By leveraging the success and expertise gained in table tennis, the company covers more than 600 federations across various racket sports and has reached uncountable fans. The untapped potential in this domain positions Stupa as a game-changer.
Stupa has positioned itself as a global leader in Table Tennis
Stakeholders ranging from coaches to players and broadcasters rely on Stupa for integrated data management within an ecosystem powered by scalable AI and AR engines. The company's emphasis on providing an economical and scalable solution addresses a void that previously existed in the sports tech landscape.
Currently, Stupa is strategically focused on two primary goals: expanding its presence in existing markets within the table tennis sector and exploring new opportunities in various racket sports like badminton and padel. This expansion plan includes entering geographies where these sports have a strong following, thereby unlocking untapped market potential.
Stupa's global footprint is solidified through strategic partnerships. The company has become the official partner for European Table Tennis Union and has also tied up as the exclusive software partner for various federations like Spain, Sweden, and Norway among others), and extended its reach to Serbia through a partnership with See Live Sports for its OTT platform. In the Indian sports sector, Stupa has strengthened its foothold with a significant partnership with SFA as the Technical Operations Partner for Racquet Sports, showcasing its ability to deliver end-to-end, high-quality sports technology services.
Bharat Founders Fund is thrilled to back Stupa’s vision, our investment in Stupa represents a forward-looking approach to capitalizing on the transformative potential of digitalization in the sports industry. Stupa's innovative solutions, strategic partnerships, and market expansion plan position it as a frontrunner in revolutionizing how we engage with and enhance racket sports on a global scale. We are excited to witness and contribute to the continued success of Stupa in the dynamic landscape of sports technology.
