In the first episode of our playbook series, where we glean insights for entrepreneurial success from leaders in diverse domains, we have a freewheeling chat with Vidit Aatrey, co-founder and CEO of Meesho.

In the second part of our Meesho playbook, we focus on what it took for the startup to scale up exponentially, which in turn attracted big investors. After its pivot from Fashnear, the initial Meesho product was on the lines of Shopify - an online boutique builder that helped small shopkeepers and entrepreneurs source products, sell them online and collect payments.

In the third and final part of our Meesho playbook, co-founder and CEO Vidit Aatrey delves into three aspects of the Indian startup ecosystem that are changing. New entrepreneurs and investors alike can learn from this Meesho experience of busting myths and challenging entrenched mindsets.