

Reviving India's fading perfumery traditions
India's perfumery heritage, rich in tradition and natural essence, is experiencing a renaissance. Homegrown brands, leveraging India's biodiversity, are crafting sustainable, plant-based fragrances that merge ancient practices with modern ethics. This revival, led by innovative startups, promises a future where luxury perfumes embody both India's aromatic legacy and a commitment to eco-friendly, ethical production.

Preserving India's Craft Legacy by Embracing the Digital Era
Discover how India's rich craft tradition, with over 200 forms from Banarasi weaves to Kolhapuri chappals, finds a new lifeline through digitalization. Learn how over 7 million households and 65% female artisans are reviving heirloom crafts for global markets, fueled by startups like Jaypore, Okhai, Industree, and Tjori. Explore the power of e-commerce in preserving India's cultural identity and uplifting artisan communities.

India's Economic Growth Goes Beyond the Metros
Discover the untapped economic potential in India's tier 2 and 3 cities. With 375MN residents driving growth, startups find fertile ground for innovation.

Navigating Transaction Documents
You got the investor on board with your terms. Lets dive into how to now work through all the documentation to get their funds!

India’s Rooftop Solar Mission
Explore rural India's solar surge, powered by policy boosts and trailblazers like Solar Square. Unveiling a future lit by rooftop panels and a national ambition for cleaner, accessible power

A New Way to Play
Stupa is pioneering a digital revolution in sports with AI-driven analytics, enhancing athlete performance and fan engagement, and setting new standards in sports tech

A deep dive into Term Sheets
The most in-depth breakdown of every element that is involved in the term sheet process.

Introducing our Deal Closing Playbook!
Introducing our newest Playbook module all about deal closing for founders (new and seasoned alike!).

A Sports-Tech Slam Dunk: Why we invested in All is Well
Explore All is Well's innovative journey in India's sports-tech landscape. Targeting a market set to reach $20 billion by 2028, this AI-enabled fitness app caters to over 50 million athletes. Founded by industry experts, including double Olympian Aparna Popat, it offers personalized, technology-enhanced training solutions.

Is India’s gig economy treated fairly?
India's gig economy, burgeoning with potential, faces worker welfare challenges. While Urban Company leads in Fairwork India's 2022 ratings for fair practices, others like Ola lag behind. The sector needs a balance of innovation and ethical employment standards, with companies like BluSmart setting examples in sustainable practices. Policy frameworks and industry collaboration are crucial for equitable growth